How can you as an educational leader use a blog?

Blogs can be used as a great tool for communicating learned ideas and getting information from a wide array of spectrum's  The possibilities are endless. Imagine that as an administrator, you put up a blog discussing how to improve fundraising so students can have the necessary resources to be successful. You have immediately opened the door to hundreds if not thousands of individuals who may be willing to comment with idea to even resulting in anonymous donations to improve your school.